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Alter Ego has changed its name to Ever Ego
. A lot of Alter Ego
products are still in stock, but when the suppliers order new stock,
they will have the new Ever Ego label.
to see some examples.
IF YOU ASK ME WHAT I RECOMMEND
for damaged, brittle, dry,
overprocessed, dyed, or falling-out hair... (besides going to a Dominican hair salon)
... no matter
what kind of hair you have: curly, wavy, nappy, frizzy, straight, dry, oily;
natural, processed, permed, relaxed, straightened, streaked, dyed... Here it
is: the Italian Alter Ego line
. Ask any Dominican stylist! This
brand gets better customer reviews, more stars, and more praise from women
of every race and age and type of hair than any other brand. It's
among Dominican women. It's the most popular hair-care brand on my site
I use it myself
. Of course there are
other good brands
but in my opinion you can't go
wrong with this one.
The Alter Ego products described here are widely used
in Dominican hair salons, both in the USA and in
the Dominican Republic. They are famous for their effectiveness with our
kind kind of hair... a mixture of African, Indigenous, and European;
dyed or streaked, overprocessed, breaking, sometimes chemically straightened
(which I don't recommend), and often falling out from stress or childbirth.
Ordering Alter Ego Hair Products
in the UK
||CANADA: CLICK HERE
to order from Amazon.ca for shipping within Canada.
||If you live in the UNITED KINGDOM
(England, Scotland, Wales, Northern Ireland):
to order from amazon.co.uk.
To read about direct international delivery from Amazon UK,
click here. Also
here to read about restrictions on certain type of products.
To see how to get your Amazon orders delivered to other countries,
Ordering from Amazon.com for delivery outside the USA
? If Amazon.com
does not ship the Alter Ego products you want to your
country, CLICK HERE
to place your Amazon order
through Flycrates.com, which delivers Amazon.com products to any
Featured Alter Ego Products
Alter Ego has dozens of product lines and hundreds — maybe thousands!
— of products, but in this page I concentrate on the ones that are
known and loved in Dominican hair salons
treating hair that has been damaged by chemical treatments or dyes, hair
that is falling out or won't grow, and other types of hair problems like
split ends, breakage, and frizzies. Here is a summary table of the products
presented on this page; Ratings (stars) are as of April 12, 2019.
This is the flagship of the Alter Ego line, at least among Dominican women.
It's a conditioner specially formulated for bleached, dyed, or straightened
hair. Although it is based on garlic it DOES NOT smell like garlic. It's
available at Amazon.com in many sizes under many names, such as "Hot Oil
Treatment", "Garlic Mask", "Ego Conditioning Treatment", and with different
garlic images on the label, but they are all essentially the same; CLICK HERE for more info
to see more choices (bearing in mind that Amazon searches always show you a
lot of extra items that you're not looking for).
1000ml (one liter).
Especially for hair that has been chemically coloured, bleached,
straightened and permed. CLICK
HERE for more information and HERE
for more choices (bearing in mind that Amazon searches always show you a lot
of extra things).
Alter Ego's original anti-hair-loss shampoo, discontinued in 2013 and
brought back by popular demand in 2016.
To be used in conjunction with Alter Ego's anti-hair-loss drops, such as
Intensive Engergizing Lotion, which is applied as a leave-in after
shampooing and conditioning. Note that this shampoo had a 4½-star
rating a few years ago, but those reviews disappeared.
1000ml. This is a coconut-based mask (conditioner) that concentrates on
nourishing and moisturizing; ideal for dry and treated hair, but you don't
need dry hair to use it; everybody loves it, it smells SO GOOD; CLICK HERE for more information, and
be sure to read the reviews.
Liquid to stop hair loss and promote hair growth in a 125ml dropper bottle.
To be applied after shampooing with the neQual shampoo (and,
for those who use conditioner, the Garlic Treatment). Apply after drying
hair and leave in. SEE BELOW for information about
other Alter Ego lotions.
In More Detail...
Hi Aleida!! My hair was falling out in big clumps and was breaking
because it is so fine. I started using the Alter Ego products that you had
recommended to me and I have had very good results:
Active Intensive Regenerating Lotion, and
Garlic Conditioner, they are a miracle! But when I explained the
problems I was having with my hair to my stylist, she applied a treatment
[of another brand] that she said was the same as Alter Ego. I just spoke
with her because I have another appointment on Friday and suggested very
delicately that she should let me bring my own products to the salon so as
not to upset the the treatment I had already begun since I felt much more
confident with the results that I've had with Alter Ego and we agreed on
that. I will always be grateful for your advice and suggestions
because in all this time I have never found any products with such
excellent results! And you can't imagine how many products I have
bought before Alter Ego.
—Sandra, Mayagüez, Puerto Rico, March 2011
Alter Ego has MANY more products than the ones I've presented here
Alter Ego Garlic
Conditioners and Shampoo
Alter Ego's garlic conditioners have been a top-selling in
product at Aleida.net since 2010! They come in
various sizes and packaging.
For beautiful hair... Alter
Ego IMPAC EGO Conditioner with Garlic 500ml – ”Original…
and still the best. This special cream, rich in peptydes, vitamins, and
mineral salts derived from wheat and garlic, represents an excellent
alternative to hair treatment with animal-based extracts. It is ideal
for treated hair such as bleached, dyed, permed, or
relaxed. It leaves the hair soft and strong.“
This section presents the original version, which can still be ordered
while supplies last. Newer formulations and packaging are shown
After shampooing, apply the treatment all over the hair, wait 10 or
15 minutes, then rinse well with water and style as usual.
Aqua (Water), Cetearyl Alcohol,
Cetrimonium Chloride, Dipalmytoylethyl Hydroxyethylmonium Methosulfate,
Parfum (Fragrance), Cyclomethicone (Cyclopentasiloxane), Limonene,
Dimethicone, Phenoxyethanol, Propylene Glycol, Linalool, Hexyl Cinnamal,
Methyldibromo Glutaronitrile, Benzyl Salicylate, Citric Acid, C.I. 11680
(Pigment Yellow), C.I. 74160 (Pigment Blue 15:1), Triticum Vulgare (Wheat
Extract), C.I. 12085 (Pigment Red 4), Methylchloroisothiazolinone, Allium
Sativum (Garlic Extract), Cochlearia Armoracia (Horse-radish Extract),
Ferula Assa Foetida (Asafoetida Extract), Methylisothiazolinone.
“I contacted you before about the best shampoo and deep
conditioners and you recommended Alter ego, especially the
garlic one. I did order it and just want to thank you for your
quick response and recommendation. I absolutely love this
product! Your website feels like you are a friend in my head, I
love it. So many great products! I too love beauty products,
makeup, shoes, clothes, etc..”
—Rachel, Matawan NJ, August 2010
“It might have a picture of garlic but it smells really good!
And it leaves my hair soft, shiny, and easy-to-brush. My new hairdresser
even told me that my hair was very healthy and that I was taking very good
care of it. Imagine, after all the processing and coloring... Healthy Hair!
” —Liliana, Bronx NY 2008
Mask plus Vitamin A
is a new formulation of Alter Ego's
super-popular original Impac Ego Conditioner with
Garlic, just above
, and it is used the same
Aqua (Water), Cetearyl Alcohol,
Cetrimonium Chloride, Dipalmytoylethyl Hydroxyethylmonium Methosulfate,
Methoxy PEG/PPG-7/3Aminopropyl Dimethicone,
Citric Acid, Triticum Vulgare Sprout (Wheat) Extract,
C.I. 19140 (FD&C Yellow 5),
C.I. 14700 (FD&C Red 4),
Allium Sativum (Garlic) Bulb Extract,
Cochlearia Armoracia (Horse Radish) Root Extract,
Ferula Assa Foetida Root Extract,
C.I. 42090 (FD&C Blue 1).
Like the Impac Ego treatment shown above, this
product might have “hot oil” in its Amazon.com product name even
though the product itself doesn't say "hot oil" anywhere. You don't heat
it, just use it like any other conditioner.
Mask with Vitamin A
. This is the 1000mg
(33.8 ounce) size of the Garlic Mask described just above. It's also
available with a pump dispenser (next item
“Thank you sooo much! I am home snowed in today and I used
this. You are such a big help when in need. I love the
smell of this and it did a great job on my hair. You are
—Lisa R., Virginia, February 2015
As of this writing the Amazon title for this item is “Alter Ego Garlic
Mask Hot Oil Treatment with Garlic”, but again, there is nothing
about hot oil on the packaging.
Alter Ego Regenerating Garlic
Shampoo + Vitamin A
Shampoo all'Aglio •
Champú al Ajo • Shampooing à l'Ail
Everybody LOVES the Alter Ego Garlic conditioners so much, how could there
not be a shampoo to go with it? There is!
If you like the
conditioners this shampoo was made for you! From the
label: “Especially suitable for hair that has been chemically
coloured, bleached, straightened and permed. It gently cleanses the hair
structure, and its deep hydrating and nourishing action restores reinforcing
and toning Vitamins, Mineral Salts and Peptides.
Use: apply to wet hair, message, work into a later and rinse off
well. Repeat if necessary.”
INGREDIENTS INCI (CTFA): Aqua (water), Sodium Laureth Sulfate, Sodium
Chloride, Cocamide DEA, Cocamidopopul Sulfosuccinate, Cocamide MEA,
Lauureth-10, Limonene, Polyquaternium-7, Linalool, Benzyl Alchohol, Citric
Acid, Amyl Cinnamal, Propylene Glycol,
Methylchloroisothiazolinone, Triticum Vulgare
Sprout Extract (Triticum Vulgare Sprout (Wheat) Extract),
Methylisothiazolinone, Allium Sativum Extract (Allium Sativum (Garlic) Bulb
Extract), Cochlearia Armoracia Extract (Cochlearia (Horse-Radish) Root
Extract), Ferula Assa Foetida Extract (Ferula Assa Foetida Root Extract).
Labeled in English, Spanish, Italian, French, Portuguese, and German.
Alter Ego Coconut
This is one of my all-time favorite hair products! It smells soooo good
and makes my hair so soft and smooth and bright and fragrant.
“Dear Aleida, I bought the
Alter Ego Coconut Conditioning Mask
at the recommendation of a friend, when my local beauty store ran out of my
regular deep conditioner. I was reluctant to try anything new, as my hair
has been through some heavy treatments. I have both a Japanese thermal
conditioning (straightening) and bleach. But I gave it a try. The
first thing you notice is that it smells amazing. You only have to leave it
on for a few minutes (not 10 or 20, like some conditioners), and even
heavily processed hair comes out smooth, brushable, and shiny. The same
people who'd been strongly reminding me how badly I needed a trim were
suddenly complimenting my hair. I said, “Well, thank you, but I know
I really need to cut the ends.” And they said, “You don't even
notice it. Your hair looks great!””
– Amy, Bronx NY
Alter Ego Coconut Conditioning Mask: “Nourishing, moisturizing
and conditioning mask. Non-greasy, does not leave hair heavy. It provides
a silky and soft look. Ideal for dry and treated hair.”
Wash hair and towel dry. Apply mask to scalp evenly, then to hair shaft and
ends. Leave on a few minutes, then rinse well.
(CTFA): Aqua (water), Cetearyl Alchohol, Cetrimonium Chloride, Glyceryl
Laurate, Amodimethicone, Fragrance, Cocos Nucifera Oil (Locos Nucifera
(Coconut) Oil), Benzyl Alchohol, Trideceth-10, Citric Acid,
Labeled in English, Spanish, Italian, and French.
See Amazon product pages and order if you wish...
The new Ever Ego coconut products are packaged in a brighter color.
In these stressful times, hair loss among women is a
“growing” problem! Alter Ego specializes in products to stop
and reverse hair loss. Even if you don't have a problem with falling hair,
these products can help to keep your hair where it belongs year after year,
looking better and more manageable too because they are also targeted at
women with processed or damaged hair, split ends, frizzies, and most other
Energizing Shampoo for Hair Loss & Growth
For oily or sweaty hair...
This is the traditional Alter Ego anti-hair-loss shampoo that was
discontinued about 2013 because it contained sulfates such as Sodium Laureth
Sulfate, which are detergents used to cut the oil and dirt in your hair and
to produce suds. In recent years there has been a movement away from
sulfates but now it turns out that some people prefer sulfates.
Especially since the primary purpose of these shampoos is to stop hair
“Honestly, neQual is the first shampoo I ever used in my life that
actually made a difference in how my hair looked and felt and behaved.
Usually it's like straw, and getting thinner every day. After using the
neQual for the first time, it was noticeably thicker and softer; my daughter
even noticed the difference. I can't explain it, maybe it plumps the
individual hairs as well as changing their texture. Anyway after using it
for several years now, it remains that way, and I don't believe I've lost a
single hair to the brush... And I haven't needed a dandruff shampoo since I
started using neQual. For me, using it every day, the liter bottle lasts
7-8 months so the price is not unreasonable.”
—F., NYC January 2012
Click to enlarge and read the label.
The bottle says “Energizing shampoo enriched with the extract of
Capsicum selected for its stimulating properties. Its gentle cleansing
action prepares the scalp to receive the next energizing treatment (i.e. the
neQual Energizing Lotion, see below).
Use: apply to wet hair, massage and rinse off well. Repeat if
(The original bottle said:
”Shampoo useful in helping prevent hair loss, rich in extract of
capsicum to stimulate hair activity...”)
Ingredients... The new neQual Energizing Shampoo has the same
ingredients as the previous version, but in a slightly different order:
Aqua (Water), Sodium Laureth Sulfate, Decyl Glucoside, Sodium
Cocoamphoacetate, Sodium Chloride, Cocamidopropyl Betaine, Undecynelamido
Propyl Betaine, Citric Acid, Glycol Distearate, Parfum (Fragrance), Cocamide
MEA, Laureth-10, Tetrasodium EDTA, Polyquaternium 7, Hydrolyzed Wheat Gluten,
Hydrolyzed Wheat Protein, Limonine, Linalool, Benzyl Alcohol, Hexyl Cinnamal,
Propylene Glycol, Glycerin, Methylchloroisothiazolinone,
Methyloisothiazolinone, Capsicum annuum extract (Capsicum annuum fruit
The main difference is that Butyphenyl and Methypropional that were present in
the original version of this product are not in the new version.
See Amazon product pages and order if you wish...
Alter Ego hair lotions
The Alter Ego “drops” (lotions) are are clear liquids that you
massage into your scalp after shampooing, conditioning, and drying your
hair, and left on (not rinsed out). In other words, they are like a liquid
leave-in. All of them are designed to strengthen the hair bulb thus
reducing hair loss, and also to stimulate hair growth. They come in 125ml
(4.2oz) dropper bottles, and some of them also come in sets of
single-application vials (ampoules, ampollas).
Honestly, it's impossible to find out what exactly the differences are among
these lotions. Alter Ego does not provide explicit guidelines for which one
is for which type of hair with which type of problem,
but instead uses vague adjectives like revitalizing,
restructurizing, and so on. The only specific information offered is
that the neQual Energizing Lotion and Curativ Cren are for fine and
weak hair, and the Herb Ego Fresca is for limp and damaged hair.
Nevertheless the customer reviews for all of them say that they stop
hair loss and breakage and promote hair growth. Obviously results can vary
from person to person, but the best way to choose among them is read the
reviews of each one to find the one with the best reviews from people who
have hair like yours with problems like yours.
Alter Ego neQual Intensive Energizing
Let's start with the neQual
Intensive Energizing Hair Lotion
, which is the second best-selling
item at Aleida.net
, after the Alter Ego garlic conditioners. The bottle
says... “The synergic action of the Herbal and Seaweed extracts in its
formula helps rebalance and purify the scalp. The nourishing and energizing
properties of its selected active principles Soya and Wheat Proteins help
nourish the hair bulb and increase the oxygen intake. Intensive treatment
is ideal for weak and fine hair. May cause skin redness.” USE:
after cleansing with Shampoo Active Therapy, apply to the scalp and gently
massage. Do not rinse off. INGREDIENTS:
Aqua (Water), Denatured Alcohol, Hydrolized Soy Protein, Propylene Glycol,
Menthol, PEG-40 Hydrogenated Castor Oil, Parfum (Fragrance), Hydrolized
Corallina Officinalis Extract, Urtica Dioica (Nettle) Extract, Diazolidinyl
Urea, Methyl Nicotinate, Limonene, Linanool, Methylparaben, Rosmarinus
Officinalis (Rosemary) Extract, Hexyl Cinnamal, Butylphenyl Methylpropional,
Tetrasodium EDTA, Hydrolyzed Wheat Gluten, Hydrolized Wheat Protein,
Propylparaben, Citronellol, Simethicone, Citral, C.I. 19140 (FD&C YELLOW
5), C.I. 42090 (FD&C Blue I).
here to read the reviews.
Here are some samples:
- I went to a new Dominican hair stylist with my own supplies! ...
Not forgetting my Alter Ego Energizing Intensive Hair Lotion for Hair
Loss. I want to share with you that my hair is no longer shedding/ breaking
...this product NeQual by Alter Ego does work. My Dominican hairdresser
recommended it, I've seen her using it herself.... Since I've been using this product I've seen a huge difference I have
so much hair growth now. I even bought one for my Mom.
My hair loss was so bad that I use to cry everytime I washed my hair
or put my fingers through my dry hair... Since I started using this product,
my excessive hair loss has
practically stopped except for the strands that normally fall out when
washing. I was buying this product from my hairdresser and it was
expensive. Since I found it here at Amazon, I have been buying it here.
Here's another that was sent to me recently:
Hi Aleida! For your readers.... I am a male human being who started
getting male-pattern baldness about 20 years ago, to the point it was pretty
sparse on top. On your recommendation (about 10 years ago) I tried the
Alter Ego neQual line — the anti-hair-loss shampoo and the energizing
lotion. I can't say that all my hair came back, but I can say that it
stopped falling out! Also there is a fair amount of “peach
fuzz” on the area that was totally bald before. I use the
shampoo-lotion combination every day. I've been doing this for years with
no irritation at all, and one bottle of lotion lasts about 8 months. So
it's quite a bargain!
—Frank, NYC, January 2017
See Amazon product pages and order if you wish...
Alter Ego Energizing Lotion is available in a dropper bottle or in a set of
12 single-application 10ml vials (ampoules), and also paired with the
Garlic Shampoo (for people who don't use conditioner).
all neQual lotion ordering options
Alter Ego Revitalizing Lotion
is a “treatment that restructures the hair and revitalises the scalp.
This lotion is an optimum natural energy restorative that feeds both the
hair and the scalp, putting back mineral salts, protein and vitamins, thanks
to the innovative use of seaweed extract and soy seeds.” It is used
the same way as the Energizing Lotion and according to the reviews, achieves
the same results:
The only words that describe this product are Miracle in a bottle.
In just one month my hair has nearly doubled in length. I actually feel my
hair growing. It's pricey, but it worth every penny. I use it twice a
I am an African American female who experienced a long drawn out
illness. While recovering my hair started falling out by the handfuls...
I purchased the
garlic conditioner and the
revitalizing lotion. I shampoo and condition my
hair twice a week and use the revitilizing lotion everyday. After three
weeks of usage twice a week I saw little to no hair falling out. These are
to read all the reviews
for this product.
to read the
directions and ingredients
of each one.
The Revitalizing Lotion and the Energizing Lotion are very similar, but the
Energizing Lotion is especially formulated for fine hair, whereas the
Revitalizing Lotion is for all types of hair. Both of them leave your scalp
with a tingly feeling for a few minutes.
Other Alter Ago hair lotions
Click on a button to visit the Amazon page for the product.
CLICK HERE to see instructions and
ingredients for most of the Alter Ego lotions.
not just for hair loss and hair growth and for treating damaged hair, but
also for styling, glossing, coloring, color care, straightening, smoothing,
curling, plumping, anti-dandruff, anti-aging, ... you name it! Use these
buttons to see them.